TV ad: Asics: It's A Tough Game. Go Smash It.

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Embed Video

Yesterday saw the global unveiling of ASICS tennis campaign; 'It's a tough game. Go smash it.', starring French tennis player Gael Monfils. The ambitious, integrated campaign consists of a TV-commercial, print and digital ads, conceived by creative agency 180 Amsterdam.

Category Sportswear
Client Asics
Agency 180 Amsterdam
Production Brenninkmeijer & Isaacs Amsterdam
Country Netherlands
Uploaded 7 May, 2015

Credits

Director
Thor Saevarsson
Chief Creative Officer
Al Moseley
Creative Director
Dean Maryon
Producer
Susan Cook
Producer
Neil Henry
Producer
Phil Smart
Producer
Violeta Nikolova
Producer
Sytske Rijkens
Art Director
Tony Bartolucci
Executive Producer
Jelani Isaacs
DoP
Baldur Eythorrson

Other credits

Business Affairs: Akvilina Jaskunaite

Account team: Megan Wooding, Claire Birrell

Assistant Producer: Davide Janssen

Project Manager: Phil Smart

Strategy team: Ben Armistead

Editor: Fiona Fuchs

Offline Producer: Claire Ford

Asics: It's A Tough Game. Go Smash It.

Gold sponsors

The Best Ad Jobs

Asics: It's A Tough Game. Go Smash It.

Related

Gold sponsors

The Best Ad Jobs