Outdoor ad: Breast Cancer Awareness: CASE STUDY: Breast Cream

Embed Video

The World Health Organization estimates that 400,000 lives a year could be saved through the early detection and treatment of breast cancer. But 70% of New Zealand women don’t check themselves regularly. So Colenso BBDO created Breast Cream a simple moisturiser that makes checking your breasts a part of your regular beauty routine. Simply applying it helps you look and feel for any lumps or changes that could be signs of cancer.

Category Charities & appeals
Client New Zealand Breast Cancer Foundation
Agency Colenso BBDO
Production IDC
Country New Zealand
Uploaded 11 May, 2015

Credits

Creative Chairman
Nick Worthington
Copywriter
Rachael Macklin
Head of Art
Mike Davison
Art Director
Kristal Knight
Copywriter
Hannah Habgood
Planner
Sarah Oberman
Editor
Marco Siraky
Photographer
Tim White
Retoucher
Reks Kok
Photographer Producer
Michele Richards-Berry
Senior Account Manager
Hannah Watson

Other credits

Group Business Director - Sarah Williams

Senior Producer / Project Manager - Serena Fountain-Jones

Planning Director - Digital and Social - Neville Doyle

PR & Activation - Paul Gunn

Digital Designer - Gene Wheaton

Mac Operator - Jodi Davis, Carla Jordaan

Online Editor / Post Production - Andrew Timms, Beryl

Grading - Pete Ritchie

Music - Bigpop Studios

Partner - Alex Gage-Brown, Skinfood (Managing Director)

Chief Executive - Evangelia Henderson, The New Zealand Breast Cancer Foundation

Breast Cancer Awareness: CASE STUDY: Breast Cream

Gold sponsors

The Best Ad Jobs

Breast Cancer Awareness: CASE STUDY: Breast Cream

Related

Gold sponsors

The Best Ad Jobs