3M: Proximity Russia_The banner that makes you like banners

Dear colleagues,

If you have your browser open right now, most probably there’s a retargeting banner with the insidious shoe which has been stalking you forever. Or maybe it’s a plane ticket. Or a watch. The point is: it shouldn't be this way.

Post-it® reinvented this technology and launched a banner that allows you to replace retargeting banners with your own Post-it® notes. Here’s how it works: https://vimeo.com/126519310.

Right now it’s available on Russian websites only, but if the initial response is positive, we’ll try to convince Post-it® to make it work all over the world. So, let us know what you think.

Credits:
3M (Client)
Sergey Smolentsev – Marketing Supervisor
Yulia Smirnova – Marketing Coordinator

Proximity Russia (Creative)
Creative Director – Andrew Kontra
Senior Copywriters – Polina Zabrodskaya, Anna Migaleva
Senior Art Director – Fernando Muto
Business Development Director – Mikhail Vdovin
Digital Director – Alexander Makarovsky
Senior Account Manager – Polina Zvereva

INDEE Interactive (Digital production house)
Producer – Alexey Zinchenko
UI designer – Egor Bernikov
Coders – Arina Vernidub, Andrey Zakurdaev, Oleg Nikanorov