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Sprint: Go Home
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Description
------------------------------------ PES teams up with TBWA/Chiat/Day for Pivot, a new integrated service from Sprint and its cable partners: Comcast, Time Warner Cable, Cox and Bright House Networks. Centered on the core concept of "take the comforts of home with you" the spot depicts a man moving around outdoors in his cozy living room set-up while engaged with TV, email and internet on his mobile phone. The spot was shot entirely in camera, with PES directing and animating human bodies and objects (including a car moved frame-by-frame) on location in Los Angeles. At the end of the spot, when two chairs collide with each other and combine into a full sized couch, the effect was achieved by building full sized couches at different increments. Says PES, “It’s not everyday that you get to build an entire couch for 2 frames of animation.”
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