Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Direct Marketing

Subway: Say it with a Sub - Video

Say it with a Sub - Video
Every year, Subway holds a Buy One Get One Free promotion. The problem is that although customers love a free second sandwich, they’re usually full from the first one, and don’t know what to do with it. So we created something that helped them to put it to good use - 'Say It With A Sub' takeaway bags that allowed customers to gift their free second sub, along with a message. The bags were designed by well-known artists and illustrators from around the world, and after the promotion, some of the original artworks were signed and auctioned, with the proceeds going to The Business Times Budding Artist Fund, an organization that supports young artists. Agency: Saatchi & Saatchi Singapore.
Credits Other credits

Chief Operations Director - Esther Yue

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news