D&AD: The Ad Filter

Today, more than 300 million people use an ad blockingbrowser extension to remove annoying ads onthe internet. D&AD decided to take on a creative approach to the challengeand made a little gift: The Ad Filter. The Ad Filter is a web browser extensionthat blocks boring ads and automatically replaces them by D&AD winners. It works like magic – the more great ads yousee, the more you will love advertising. Install the plug-in and enjoy a daily doseof great ideas without even having to think about it. BETC Paris created and developed the plug-infor D&AD to celebrate creativity by inspiring and stimulating people in theindustry and beyond.