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Top 6: June 3rd 2015
Ambient
Santa Lucía Lottery: The Value of SeeingTop 6: June 3rd 2015
Santa Lucia is a lottery that uses its revenues for the care and treatment of blind people of Guatemala. Blind people sell these lottery tickets, but scammers lie to them about the real denomination of the bills they use to pay. We developed a device that by tracking 10000 points recognizes and tells you through a earphone the value of bills. The lens is inserted behind the typical sunglasses. It passes unnoticed and doesn't risk their security on the streets. Now they not only see the value of bills, they see opportunities, they see autonomy, they see the value of seeing.Agency: BBDO Guatemala
Designer: Pablo Casasola Also best this week |
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