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Eskinol: Eskinol Wattpad

Eskinol Wattpad
Unilever Philippines partnered with Wattpad, an online publishing platform with 30 million readers worldwide and 5 million readers in the Philippines. Through Wattpad, Unilever brand Eskinol published a hit online novel for teens that broke records in both sales and consumer engagement. This pioneering project helped Eskinol, a 70-year old facial cleanser for teens, connect with its market in a fresh and engaging way.Agency: Lowe, Philippines
Credits Other credits

Unilever Philippines partnered with Wattpad, an online publishing platform with 30 million readers worldwide and 5 million readers in the Philippines. Through Wattpad, Unilever brand Eskinol published a hit online novel for teens that broke records in both sales and consumer engagement. This pioneering project helped Eskinol, a 70-year old facial cleanser for teens, connect with its market in a fresh and engaging way.



UNILEVER PHILIPPINES

Brand Managers: Jonathan Pua, Julian Gollayan

Assistant Brand Manager: Lauren Tanganco



LOWE PHILIPPINES

President/CCO: Leigh Reyes

Creative Director: Roman Carlo Olivarez

Associate Creative Director: Tina Araneta

Art Director: Abigail Montana

Art Director: Bjay Gomez

Art Director: Margarita Salvador

Art Director: Martin Flordeliza

Copywriter: Isa Natividad

Copywriter: Owel Alvero

Business Unit Director: Niña Cruz

Management Supervisor: Tricia Kiocho

Senior Account Manager: Dea Bobadilla

Operations Support Head: Noemi Zamora

Producer: Joey de Guzman



MINDSHARE PHILIPPINES

Digital Associate: Stephanie King

Campaign Manager: Rosanie Cudala



SHOESTRING PRODUCTIONS

Executive Producers: Sandra Artadi, Nikki Puyat

Director: Joel Bohol

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