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Grillimaisteri: Eau de Grill


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The supermarket chain Lidl combined two completely opposite worlds food and the beauty industry to promote the upcoming barbecuing season in a unique way. The perfume "Eau de Grill" is a smoky fragrance crafted by a famous Finnish perfumer Max Perttula. The launch event, advertising and packaging created by Folk Finland were loyal to the beauty industry's way of doing things.
Credits Other credits

CEO / Lidl: Lauri Sippola

Managing Director Buying Department: Timo Hansio

Seppo Niemelä: Marketing Dierector

Christian Saukkola: Advertising Manager

Perfumer: Max Perttula

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