Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Ambient

Grillimaisteri: Eau de Grill


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The supermarket chain Lidl combined two completely opposite worlds – food and the beauty industry – to promote the upcoming barbecuing season in a unique way. The perfume “Eau de Grill” is a smoky fragrance crafted by a famous Finnish perfumer Max Perttula. The launch event, advertising and packaging were loyal to the beauty industry's way of doing things.
Credits Other credits

CEO / Lidl: Lauri Sippola

Managing Director Buying Department: Timo Hansio

Seppo Niemelä: Marketing Dierector

Christian Saukkola: Advertising Manager

Perfumer: Max Perttula

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news