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Coca Cola: Share a Coke Summer
Coca-Cola China is gearing up to release its much anticipated 2015 'Share-A-Coke' Summer communication, slated to roll out across China. Through movie drama the creative opportunity for this Summer's 'Share-A-Coke' blockbuster has allowed the communications to become overtly playful. By 'borrowing' dramatic scenes from blockbuster type movies, we're able to bring the consumer in to the point of tension in the film. The exhilaration of the drama heightens the crave, thirst for the refreshing taste of Coca-Cola.
Creative: Yang Chen, Kathy He, Hoven Lo & Verna Chen Related
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