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Create Your Taste: Hello Harold
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Create Your Taste is a game-changer for McDonald's, offering the customer a fully customisable gourmet burger experience.But when it comes to McDonald's changing in a big and meaningful way, we knew it would take a complete step-change to convince the cynics. So this was our chance to tackle the disbelief and scepticism by acknowledging it outright.Introducing Create Your Taste. How very Un McDonald's.Agency DDB, Sydney
Design Director: Dom Bartolo Related
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