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Nike+: Not a Runner


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Description
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Brief The PR launch of Nike+ created great buzz and feedback about the product and Nike’s collaboration with Apple. After launching the umbrella :60 “Addicted” spot, W+K was tasked with raising consumer awareness of the Nike+ experience in a few local markets.
Credits Other credits

Producer Ben Pugh

Editor (name/company) Dan Sherwen (Final Cut London)

Voice-Over / Talent / Athletes STEVEN CREE

Post-Production company Moving Picture Company

Audio Post-Prod. company Grand Central Studios

Music & agency Gareth Williams and John Connolly, Human Music

Media agency MindShare

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