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Tallink Silja Line Cruiseline: Project Rediscovery


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For a campaign left totally in the hands of photographers with no experience of cruising or the Nordic region, Hasan & Partners selected three professionals from different parts of the world and gave them an open brief to capture the beauty of the Baltic Sea, the northern mid-summer and the magical midnight sun to change the way people think about the cruises. The cruise virgins are Tokyo-based Joji Shimamoto, Olivia Bee from New York and Alejandro Chaskielberg from Buenos Aires, who were given an open itinerary and several days to complete three journeys. The result is the Project Rediscovery website where each photographer has a gallery featuring not only their photos, but also videos that tell a story about themselves and their journeys.
Credits Other credits

Designer: Luca Rossi

Account Director: Sari Heinilä

Account Managers: Mari Orpana, Mikko Rosvall

hasan motion: Josie Tarvainen, Tommi Lius, Mika Onnela, Ville Salonen, Italo Moncada, Otto Ikäheimone

hasan dev: Dean Clatworthy, developer

Perfect Fools: Kim Korte, developer

Scout: Summerhill management

Joji Shimamoto, Olivia Bee, Alejandro Chaskíelberg

Media agency: ToinenPhd

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