TV ad: Toshiba: Made in 17 hours

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Toshiba Australia, issued a challenge to renowned Japanese artist Tomokazu Matsuyama: Create an entire exhibition en route from Tokyo to Sydney using only one Ultrabook and its 17-hour battery life. Agency: Clemenger BBDO, Sydney

Category Home electronics
Client Toshiba Australia
Agency Clemenger BBDO
Country Australia
Uploaded 20 July, 2015

Credits

Executive Creative Director
Paul Nagy
Creative Director
Luke Hawkins
Creative Director
Ben Smith
Senior Copywriter
James Beswick
Senior Art Director
Katrina Alvarez-Jarratt
Art Director
Simon Hayes
Copywriter
Giles Clayton
Head of Broadcast
Denise Mckeon
Planner
Jill Cummins
Sound Design
Anthony Tiernan
Editor
Toby Royce
Designer
Dan Mortensen
Senior Account Director
Kirstin Ross-Macleod
Account manager
Jodie Schwartfeger

Other credits

Creative Technologist: Brendan Forster

Head of Craft:Tim McPherson

Content Producer: Annabel Jewers

Content Director: Robin Sung

Artist: Tomokazu Matsuyama

Curatorial Consultants: Kathryn Hunyor and Danielle Robson

Communications Manager: Mariana Thomas

Toshiba: Made in 17 hours

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Toshiba: Made in 17 hours

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