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Top 6: August 19th 2015
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Family Violence: Paradise HillTop 6: August 19th 2015
Most New Zealanders associate domestic violence with low socio-economic groups. But in reality, it’s as much of a problem for the rich as it is for the poor. A recent study showed it affects 1/3 women nationally, and more surprisingly, 1/4 of all high income homes. But since it happens behind closed doors, no one knew, so they couldn’t help. We had to fix that.So, we partnered with NZ's premium home and lifestyle magazine and showed how violence can happen even where we least expect. FCB Auckland created an article showcasing a new architecturally designed home and the seemingly regular family who lived there. Featured on both the cover and contents page, the article looked and read just like regular content. Almost.
Head of Media (Strategy): Rufus Chuter |
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