Social Campaign: Mirror

Since Winter 2014, after the annexation of Crimea and the beginning of counter-terrorist operation (CTO) in Eastern Ukraine, an approximate of 1.4 million Ukrainians have become internally displaced persons, scattered throughout other regions of the country. Coming from regions historically perceived as pro-Russian, they are often blamed for the lack of will to defend own land, effectively being the reason of war festering, and then fleeing instead of fighting. To prevent further stigmatization and promote understanding and support from the host communities towards people who have already lost the most valuable thing their home the social media campaign, held under the auspices of the UN Refugee Agency (UNHCR) and Government Initiative on the immigrants support, was launched. A part of this Provid campaign is a TV story "Mirror". The focal point of the story is instilling empathy by planting a simple idea anyone's life can change in an instant beyond their will, momentarily shifting from peaceful calm to complete chaos of unknown. And while you’re still on a safe side, think how you would like to be treated, if you come to be on the other.