AIA Public Takaful: Rezeki (God's Providence)

Muslims are encouraged to endure difficulties with patience and to persevere in times of adversity, secure in the belief that the path set by the Almighty has reasons and purpose to everything. Leo Burnett Malaysia tapped into this insight when developing the web film for Islamic insurance company, AIA Public Takaful. Based on a true story, elements of 'cubaan' (trials) and 'rezeki'(God's providence) are seen throughout the film which follows the real challenges of a young couple.