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Web Film

Life Private Label: The blind brushing test


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Every little girl would agree: brushing your hair can be a real nightmare.
Especially when dad does it for you. Or is it Mom? Well, there is always one parent who does it better, smoother and less painfully. It's a time old theory any little girl can tell you is proven.But we decided to put it to the test anyway
and then we changed one of the variables:We introduced Super-Pharm's new Wet Brush in the equation.Now who brushes better? Mom or Dad?Agency: BBR Saatchi & Saatchi Tel Aviv
Other credits

CEO: Yossi Lubaton

Executive Creative Director: Nadav Pressman

Creative Director: Idan Levy

Art Director: Michal Gonen

Copywriter: Yair Zisser

VP Production/ Content: Dorit Gvili

Producer: Odelia Nachmias Freifeld

VP Group Account Head: Shani Shaul Vengosh

Noa Sharf: Account Supervisor

Stav Hershkovitz : Account Executive

Shai Nissenboim: VP Strategic Planning

Roni Arison: Planning Supervisor

Planning Information Specialist: Eva Hasson

Ronit Doanis: Traffic Co/Ordinator

Bonamaze: Production Company

Director: Guy Michael

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