Omo Matic: Omo Big Sale

40 % of women in Ho Chi Minh City didn’t know how to use the washing machine. To make them see OMO MATIC as the washing machine specialist, first we needed to make them learn how a washing machine works.
But instead of boring them with lectures, Lowe Vietnam incentivized education through an event no woman can resist ­a SALE.The OMO MATIC BIG SALE allowed her to enjoy up to 80% discounts as long as she unlocks the coded clothes tags. To unlock, she has to prove she knows proper clothes care by identifying the correct symbols and simulating it onto the washing machine.