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Top 6: September 23rd 2015
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Guinness Rugby: Never AloneTop 6: September 23rd 2015
ith the eyes of the world turning to England for seven weeks of sporting history, GUINNESS today launches a brand new campaign, celebrating stories of strength of character and integrity from the world of rugby. Rather than focus on physical attributes of what makes a rugby player, this campaign looks to inner qualities like courage, empathy and resilience. The 2 spots feature Gareth Thomas and Ashwin Willemse.
Never Alone tells the story of how the former Wales captain’s greatest fear wasn't the opposition he faced on the pitch, but the fear of rejection from everything he had known, because of his sexuality. The film celebrates the courage of Gareth, and most importantly, the empathy shown by his teammates when he came out, showing that even when he felt he was on his own and at his lowest point, he was always part of a team.
Agency Producer: Nick Godden / Jess Tranfield |
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