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Emirates NBD: No More Drama


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Globally, the remittance and money transfer market is huge. And the United Arab Emirates (UAE) is the 3rd largest market in the world behind USA and Saudi Arabia. More than 50% of the total remittances from the UAE have been towards India.Emirates NBD introduced DirectRemit, a product that enables people to transfer money to India in 60 seconds for free, through the bank’s digital channels faster and at a lower cost than exchange houses and other banks with the best prevailing rate at the time of transfer.Agency FP7/DXB, Dubai
And it was communicated it in a way that most Indians could relate to, picking an untapped Indian insight.Most Indian families love soap operas on television. And those soap operas are very, very dramatic with simple situations dragging on and creating a lot of drama…a lot of drama.
Other credits

Advertising Agency: FP7/DXB, Dubai, United Arab Emirates

Associate Creative Director, Art Director: Josephine Younes

Associate Creative Director, Copywriter: Nayaab Rais

Head of Insights & Strategic Planning, Creative Strategy: Tahaab Rais

Senior Strategic Planner, Creative Strategy: Sameer Islam

General Manager - Business Unit: Spiro Malak

Account Director: Vicky Kriplani

Account Manager: Layan El Hafi

Account Executive: Erna Redzepagic

Agency Producer: Mint

Production House: Dejavu

Executive Producer: Manasvi Gosalia

Director: Suraj Wanvari

DOP: Madhu Vannier

Post Production: Dejavu

Audio: MICU

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