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Pedigree: School Kids


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"Feed the good" is the first global campaign in years and is based on the simple, yet universal insight that dogs bring out the good in people as their innocence helps us reconnect with our own. The campaign has already run in the USA, Australia, Brazil and now in Russia. The concept proposed by the creative team of BBDO Moscow maintains a global brand strategy and meets the peculiarities of the Russian market.
Credits Other credits

Managing Director – Natalia Tsyganova

Strategic Planning Director – Natalia Chuich

Music Producer – Dmitriy Rubezhov

Group Account Director – Elena Vorobyova

Senior Account Manager – Anastasia Babuchenko

Line producer – Dmitry Lobkov

1 AD – Julia Kronrod

Producer assistant – Maria Berezina

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