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Web Film
Barbie: Imagine the Possibilities
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This online film from BBDO San Francisco entitled "Imagine the Possibilities," is targeted at parents. It's about open play, returning the brand to its roots and celebrating young girls’ journeys of self-discovery. The film makes use of hidden cameras to capture people's reactions as girls play out situations they imagine in real life, such as being a college lecturer, a veterinarian, a soccer coach, a businesswoman and a museum guide. In the end, we see these situations being played out with their Barbie dolls, reminding people how play with Barbie helps inspire imagination and confidence.
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