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Durex: When It's On It's On


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In a new campaign created by Havas Worldwide London, Durex challenges the myth of social stigma around condom use, revealing a fundamental misunderstanding between the sexes. The wider campaign corrects misconceptions around STIs and unplanned pregnancy, combating the belief that they don’t happen to ordinary people.
Credits Other credits

Business Director: Ainhoa Wadsworth

Account Director: Mihiri Kanjirath

Head of Planning: Yelena Gaufman

Junior Planner: Freya Bronwin

Digital Account Director: Minnie Vaughan

Digital Creative: Anna-Rose Kerr

Senior Digital Strategist: Clare Dowen

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