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Top 6: November 4th 2015
Interactive

Allianz: Family GPS

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Top 6: November 4th 2015
Allianz wanted to promote road safety by finding a way to create this feeling of benevolence and caution when driving alone. Allianz Family GPS voices that remind you of your loved ones. Such a simple, emotional, human idea. Nothing like a voice of a loved one to remind us to drive with caution! To illustrate the idea, Ogilvy Paris captured on film the reaction of the drivers once they heard the Allianz Family GPS voices come thru on their routine GPS navigation voice.
Credits Other credits

Strategic Planner, Ivan Pejcic

General Director Ogilvy France, Natalie Rastoin

Account: Myriam Noucier, Kévin Martin / Dorian Salort / Claire Boët Guillaume

Sound Producer, Virgile Stein

Studio (voice packs), Caleson

Post Production, Nightshift

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