Dove: The hair symphony

Created for Unilever Vietnam’s Dove Nutritive hair care products - this piece of content highlights the beauty of weightless & bouncy hair. The idea adds aesthetic value to the product’s benefit by showing how beautiful hair can make music. To bring this idea to life, the agency Ki, Saigon created The symphony machine powered by 6 industrial air compressors, connected to a main 60 valve button release switchboard, that acts as the controller/ conductor.
A 25-piece orchestra played according to the movement of the hair. As the hair acted as the conductor.