TV ad: Need For Speed: Paradise

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Created by Wieden+Kennedy Amsterdam, the campaign kicks-off with ‘Paradise’ a 90-second film constructed primarily out game footage. The adrenaline-injected Need for Speed spot is the result of endless nights capturing by Ghost Games, internal production team, Mediaworks, and W+K Amsterdam directing the game's hyper realistic next gen graphics, which allow the game to speak for itself.

Category Entertainment & leisure
Client EA Sports
Agency Wieden + Kennedy, Amsterdam
Country Netherlands
Uploaded 4 November, 2015

Credits

Executive Creative Director
Mark Bernath
Executive Creative Director
Eric Quennoy
Creative Director
David Smith
Creative Director
Craig Williams
Creative Director
Alvaro Sotomayor
Copywriter
Bern Hunter
Art Director
Ignasi Tudela Calafell
Copywriter
Mohamed Diaa

Other credits

Head of Broadcast Production: Joe Togneri

Broadcast Producer: Stijn Wikkerink

Interactive Producer: Matt Ravenhall

Interactive Art Director: Jeff Lam

Planner: Nick Docherty

Group Account Director: Kirk Johnsen

Account Director: Nick Campion, Amber Martin

Senior Account Manager: Jorge Fesser

Studio Artist: Noa Redero

Project Manager: Loes Poot

Business Affairs: Michael Graves

Need For Speed: Paradise

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Need For Speed: Paradise

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