Coca-Cola: Wish in a Bottle

During 'Coca-Cola Summer Love’ The summer’s biggest event that took place in Israel, Coca-Cola created a unique bottle that has never been seen before. Wish in a Bottle The bottles were developed and custom made just for this event. Opening these bottles made a star fall out of the sky and a wish come true to those who opened the bottles. In order to make the idea come to life - Coca-Cola handed out the unique bottles to teenagers that were at the "Summer Love" event. The bottles had a special transmitter that was shaped like a star and turned them into connected bottles. When a bottle was opened, it sent a Wi-Fi signal to one of three drones, Which then flew up into the air to a height of 1,000 Ft.The drones were programmed so that as soon as a bottle opened a firework, which looks just like a shooting star, was launched from mid air. The teenagers who opened the bottles were shocked and surprised by making shooting stars fall out of the sky, and after that they had a wish come true.Agency: Gefen Team