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Playstation 4: The Wonderful Life of a PS4 PlayerThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Last Friday saw the eagerly awaited, international unveiling of 'The Wonderful Life of a PS4 Player', an integrated campaign promoting the PlayStation 4 (PS4) console to the 2015 Christmas gift market. Building on the ongoing success of the previous two PS4 campaigns the first of which picked up the Grand Prix and Gold at the prestigious European Effie Awards 2014 180 Amsterdam has created a centerpiece content film to launch the campaign that feels more like a music video than a classic TV commercial. T
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