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Blick and SonntagsBlick: A Heartfelt Surprise


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Since the summer, Blick and SonntagsBlick readers have been able to upload their wishes to a dedicated Blick microsite. With a little luck, these wishes will be fulfilled by the Blick Group’s helpful wish team. Almost 30 very different people, all with very different wishes, have already seen their dreams come true. Many of these touching wishes and the unexpected way in which they were fulfilled are entertaining stories that create interesting content for the editorial teams of the Blick titles. This enables not only those who sent in a wish, but also the readers to enjoy the campaign, and allows the Blick titles to demonstrate how close they are to their target group. Fittingly for the Christmas period, an emotional film will now mark the launch of the next round and encourage people to send in more wishes. In a documentary-style TV ad, five children surprise their unsuspecting grandparents in a circus hired especially for the occasion: in a meticulously prepared one-off performance, the children appeared as the stars of the stage together with professional artistes following intensive training.Agency: Jung von Matt/Limmat, Zurich
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