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Ronald McDonald House Charities Canada: The GIF That Keeps On Giving


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McDonald's Canada is giving people a way to celebrate the spirit of the season via a holiday-themed GIF, which ties back to larger ideas of sharing and family togetherness that are embodied by Ronald McDonald House Charities Canada (RMHCC) Throughout the year, RMHCC provide a place for families to stay together while their sick child is being treated at a nearby hospital. This need is just as critical during the holidays. To support them, Tribal Worldwide Toronto helped McDonald's Canada create the GIF That Keeps On Giving, a sweet and simple, infinity-looping GIF that’s also extremely shareable.
Credits Other credits

VP Client Services: Stephanie Wall

Account Director: Ryan O’Hagan

Strategist: Dino Demopolous

Strategist: Zach Klein

Lead Designer: Cheryl Li

Tech Director: Dylan Dempsey

UX: Daniel Wiseman

Developers: William Lee

Social Media Director: Zak Usher

Senior Social Cultivator: Sharilyn Johnson

Animation Company: Hornet Inc.

Media Agency: OMD

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