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Pilsener Beer: Friends and Rivals
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McCann Ecuador collaborates with Cerveza Pilsener, an Ecuadoran beer brand, on a new film, "Amigos y Rivales," which emphasizes that on the field rivalries begin and friendships end. Only when the game is over do friendships return and rivalries stay on the field. The TV spots promotes the new edition of the brand's cans with soccer designs.
Account Vice-president: Fernando Silva |
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