Interactive ad: Vicinity Centres: GiftR - Swipe for the perfect Gift

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Launched this week, the campaign titled 'GiftR swipe for the perfect gift' is designed as a tool for those who enjoy scouting online for the latest and greatest products available. Located on shopping centres' homepages, 'GiftR' asks a series of interest based questions and users can swipe right or left to answer. The final result is a selection of gift options available at the specific shopping centre, that are based on personality, rather than age or price. Agency: SapientNitro, Melbourne

Category Retail services
URL http://www.theglen.com.au/campaign/giftr/
Client Vicinity Centres
Agency SapientNitro, Melbourne
Country Australia
Uploaded 14 December, 2015

Credits

Creative Director
Chris Shoolman
Senior Art Director
Jess Utting
Senior Copywriter
Phon Vongdara
Account Director
Thomas Francis
Strategist
Fintan McGivern
Designer
Anja Hoffmann

Other credits

Stefan Schroeder – Senior Experience Designer

CLIENT – VICINITY CENTRES

Nicole Imberger – Marketing Strategy Director

Anna Kismet – National Marketing Manager – Digital

Sarah-Jayne Lofthouse – Social Media Manager

Jane Webster – Senior Marketing Manager – Strategic Programs

Vicinity Centres: GiftR - Swipe for the perfect Gift

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Vicinity Centres: GiftR - Swipe for the perfect Gift

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