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Direct Marketing

MS: This bike has MS.

This bike has MS.
The debilitating symptoms of multiple sclerosis have been hidden inside the parts of a bike. The frame has been buckled, the wheels deliberately bent, teeth sheared off the gears and ball bearings tucked inside thin handlebar tape making this bike considerably difficult, erratic and uncomfortable to ride. A slightly twisted fork and the constant whirring sound from the gear cassette also feature on the bike built to aid awareness of MS and promote the 2016 MS Melbourne Cycle.
Credits Other credits

MS Group Manager Marketing/Communications: Jan Staunton

MS Marketing Specialist: Tegan Berry

Sound Engineer: Paul Baxter (Risk Sound)

Editor: Chris Brown (Trace House)

Colourist: Fergus Hally

Photographer: Liane Hurvitz

Digital Project Manager: Nicolas Brosse

Digital Executive Creative Director: Junjek Low

PHP Developer: Bala Suruliraj

Operations Manager: Wendy Ng

Digital Art Director: Sebastian Quek

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