Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Integrated

Breast Cancer Cure: Breast Milk


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
New Zealand has the highest Breast Cancer rate in the world, and Breast Cancer Cure are a single-minded charity committed to funding research to find a cure.
Because Breast Cancer Cure commit their donations strictly to research, we needed a brand partner and an attention-grabbing idea to deliver reach. Our target audience is a pragmatic, rational, upper-socio female. And studies showed us that she was significantly more influenced by cause-related products.
So Y&R New Zealand created Breast Milk the cow's milk that funds the cure.
Credits Other credits

General Manager Media – Nicky Greville



PR Partner – Duo PR

Brand Partner – Lewis Road Creamery

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news