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Helpusgreen Yagya Dhoop: Helpusgreen Yagya Dhoop - Sow, don’t throw!


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In India, it’s a common practice to use images of gods on packets of puja (ritual) materials for better sales. Disposing such packets is quite a challenge for the devotees. To help them with their dilemma, we packaged our new range of incense with seed paper. After using the incense, the user just had to plant the packet in a pot and in a few days, be greeted by a Tulsi (Basil) plant which enriches the environment with Oxygen and absorbs other pollutants. The devotees loved our unique packaging, and the environment couldn’t thank us enough.Agency: Dentsu Webchutney
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Video Editor: Akshay Raheja



Additional Credits: Moosa Khan, Prince Kumar

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