McDonald's: Love Namin Kayo

The Philippines celebrates the Christmas season the longest in the world - as early as September up until early January. For Filipinos, it is a season marked by homecomings and family reunions. This time of year becomes especially precious in a country where many parents are forced to leave their families for overseas employment. As 2015 closed and the New Year approached, McDonald's Philippines launched a timely tribute to parents. The film, created by Leo Burnett Manila, showcases bittersweet everyday moments between children and parents. The soundtrack resurrects a local hit song "Handog (Offering)" by Filipino music icon Florante in the 70s. The song was originally penned as a singer's tribute to his fans for their love and devotion, alongside the wish for them to be together longer, even with the certainty of time passing by. The McDonald's film provides a new poignant perspective by having children singing the song to their parents in the soundtrack.