TV ad: Michelob Ultra: Breathe

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Michelob ULTRA, the fastest growing beer brand in the country, will lead Anheuser-Busch's advertising charge on Super Bowl Sunday by airing "Breathe" in the coveted A1 position following kickoff. To set the tone for the game to follow, the 30-second spot by FCB Chicago will bring the energy and dedication of the Michelob ULTRA drinker to life through the vision of acclaimed action film director and fitness enthusiast Antoine Fuqua.

Category Drinks, alcoholic
Client Anhueser-Busch
Agency FCB Chicago
Production Wondros
Country United States of America
Uploaded 5 February, 2016

Credits

Director
Antoine Fuqua
Chief Creative Officer
Anne-Marie Mackay
Chief Creative Officer
Todd Tilford
Creative Director
josh hurley
Creative Director
Andy Kohman
Producer
Karen Chen
Producer
Chris Wickman
Executive Producer
Jeremy Barrett
Executive Producer
Catherine Finkenstaedt

Other credits

Chief Strategy Officer – John Kenny

VP, Strategy Director – Tom Hehir

Manager of Business Affairs – Kelly Lenthe

SVP Group Management Director - Melanie Hellenga

Post Production: Lord + Thomas

Executive Producer – Rene Steinkellner

Producer – Clare Deady

Editor – Steve Immer

Assistant Editor – Ilsa Misamore

Colorist – Roman Mendez

Online Editor – Justin Orr

Sound Engineer – Jason Ryan

Michelob Ultra: Breathe

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Michelob Ultra: Breathe

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