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Top 6: March 2nd 2016
Interactive

Vattenfall (electricity company): The Banner Ad That Can See What You See

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Top 6: March 2nd 2016
Sweden's biggest generator of electricity and producer of heat has created a banner-ad that adapts it’s message in real time to the images shown on the website. For the first time, image recognition is used in a large scale banner ad campaign.Agency: MRM/McCann Stockholm
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