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Sodimac Homecenter: Resting House Billboard
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In Perú, 1 in every 3 road accidents are due to fatigue. These accidents usually occur in summer at the Panamericana Sur highway. A long road with no places to rest nearby, just lots of land and advertising billboards. This is where Sodimac Homecenter found an opportunity to do more, creating a stop by resting house billboard, for tired drivers. Free of charge and with 24/7 security. A homecenter billboard that instead of selling you something for your house, turns into one when you need it the most.
Graphic Designer: Luis Veliz Related
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