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Top 6: February 24th 2016
Ambient

Dutch Railways: Platform of Love

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Top 6: February 24th 2016
For this year's Valentine’s Day, Dutch Railways decided to give Cupid a helping hand, using the same principles as well-known dating apps. At two different train stations, Utrecht and Haarlem, N=5 Amsterdam placed life-size interactive 'Valentine' screens, connected through a live stream. In this way, we created a playful environment for people to flirt, and to make a connection with travelers at the other station. When both sides confirm a spark they are treated to a date in a super romantic spot, normally not accessible to the public: the royal waiting room at Amsterdam Central Station. Trains are ideal for flirting. We all know that. But many travellers don’t dare to take the extra step. Through this Valentine installation, we want to show how much fun it is to connect with fellow passengers. How attractive do people from Haarlem and Utrecht find each other? Which matches surprise you? How many champagne bottles were opened? Watch the Platform of Love video to find out.
Credits Other credits

Concept: Olaf van der Geld, Wilbert Leering

Design: Marcel Berghuis

Motion graphic & photography: Renoud Netjes

Strategy: Mijntje Cuijpers, Joris Gruiters

Account: Maarten Posthumus, Willemijn Reuvers

Editor: Kim Hinrichs

Design / installation: Jaron Korvinus

Music: Massive Music

Media: Mediabrands

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