Print ad: Ford Kuga: Your feet have got more potential than you think

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The Ford Kuga has a unique feature: a foot-activated liftgate that allows you to open the car's boot by simply positioning your foot under the rear bumper.
To communicate this amazing new piece of technology, BBR Saatchi & Saatchi Tel Aviv decided to celebrate the foot by showing people who did truly memorable things with their feet.People like Neil Armstrong, Michael Jackson, The Land of Oz's Dorothy, Godzilla and Lionel Messi and now you. Make no mistake. Your feet have got potential.

Category Automotive
Client Delek Motors Israel
Agency BBR Saatchi & Saatchi, Tel Aviv
Country Israel
Uploaded 29 February, 2016

Other credits

CEO: Yossi Lubaton

VP Creative Director: Eran Nir

Creative Team: Eran Shushu Spanier, Aia Kujnitzy Bechor

VP Production: Dorit Gvilli

Producers: Gali Starkman, Odelia Nachmias Freifeld

Illustration: Ido Hirshberg

3D / Photoshop Artist: Yaniv Shachar, Eyal Orly

Photography: Yoram Aschheim

Stylist: Rinat Efrat

VP Planning: Shai Nissenboim

Senior Planner: Lora Goichman

VP Group Account Head: Idit Zukerman

Account Supervisor: Alon Goldman

Account Executive: Ori Ben-Dror, Chen Halpern

Studio Manager: Yaron Keinan

Traffic: Ronit Doanis

Marketing Communications Manager Delek Motors: Yogev Weiss

Ford Kuga: Your feet have got more potential than you think

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Ford Kuga: Your feet have got more potential than you think

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