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Top 6: March 23rd 2016
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Heineken: The DilemmaTop 6: March 23rd 2016
Enjoying UEFA Champions League together with friends is a great tradition that many people have abandoned. Almost 80% of men in Italy end up watching spectacular matches alone on a laptop. Heineken launched via Publicis Milan a new promotional campaign "TEAM UP" (#CHAMPIONTHEMATCH) to encourage friends to get together and win tickets for the UEFA Champions League 2016 Final. The rules are pretty straightforward: take a code from a pack, make a selfie of you four and submit it during the match to participate.
Strategic planner department: Bela Zieman and James Moore Account department: Lorenza Montorfano, Giada Salerno, Maria Elena Gaglianese |
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