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Top 6: March 23rd 2016
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Paper Plus: Gym
Top 6: March 23rd 2016
Kiwis love their Facebook. They visit the site over 15 times a day on average, and set aside almost one full working day a month to peruse its pages putting NZ at the top of the list of the world's heaviest users. Unfortunately, the same can’t be said for the somewhat forgotten activity that is reading a book, with almost 1 in 4 Kiwis not having finished a novel in the last year bad news for booksellers, and New Zealand. So, New Zealand's number one bookseller, Paper Plus, and FCB Auckland created a campaign reminding Kiwis to read some better stories ones you can't find in a newsfeed.
Head of Strategy: Rufus Chuter |
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