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ESPN / Institutional: ESPN W - Invisible Players


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ESPN, the internationally recognized sports news network, announced the launching of its ESPN W web portal in Brazil. The digital platform is aimed at promoting women’s sports and women's interest for sports in Brazil. It will feature stories, articles and multimedia contents about sports in general, without focusing just on high-yield athletes. In order to introduce the new digital platform, Africa developed a campaign that brings together real people willing to check their sports knowledge. The action titled 'Invisible Players' checked the knowledge of men and women on a number of moves in different sports without identifying the athletes.

The result was surprising. None of the respondents mentioned a female name, which showed that though people might know about sports they should learn more about the power of women.
Other credits

CCO: Sergio Gordilho

Executive Creative Directors: Alvaro Rodrigues/Eco Moliterno/Rafael Pitanguy

Creative Directors: Bernardo Romero/Pedro Bullos

Associate Creative Director: Juliana Uchoa

Creative team: Angerson Cassio Ramos Vieira/Vinicius Turani Costa/Raynier Araujo dos Santos/Rick Garcia Barbosa/Bernardo Romero/Juliana Uchoa

Motion Design: Filipe Birck

Agency Producers: Rodrigo Ferrari/Patricia Melito/Valdir dos Santos/Leonardo de Jesus

Client services: Celina Esteves/Juliana Carvalho/Beatriz Pedrosa/Mariana Ruschi

Media: Luiz Fernando Vieira/Fernando Nogueira/Rodrigo Vieira/Vinicius Zeller/Denis Simaro

Planning: Marcia Neri Rosenberg/Gabriel Caramelo Eccher

Production Company: Bando Studio

Director: Ale Paschoalini

Executive Producer: Marcela Sutter

D.O.P.: Gabriel Bianchini

Art Direction: Tomas Faria

Editing: Ale Paschoalini

Post producer: Ruda Cordaro

Post production: Mosh Post

Sound design: Jamute

Client Approval: Sarah Buchwitz/Andre Quadra/Tomas Casabal/Leandro Simoes/Beatriz Cunha

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