Windows 10: Windows Hello Face Recognition

MSPS Marketing & Communication presented Windows Hello, one feature of the operating system Windows 10 by Microsoft, in a campaign in which digital components have been integrated with BTL. Technology lovers could test the original application, Hello App, along with the devices on Windows 10 stands located in Baneasa Shopping City.The campaign was developed around the latest Microsoft security system, Windows Hello, available to all users of Windows 10 and it's remarkable capability of Face Recognition. MSPS Marketing & Communication brought the consumers closer to this technology by attending the Microsoft islands in Baneasa mall, using it in the Hello App. The face recognition system was integrated in an ordinary quiz, which included questions about the type of technology and the devices used, with each consumer getting a personalized experience, being greeted with the message specific Windows 10: "Hello" followed by the name of the person.In the 21 days of the campaign, over 1,600 users have tested Microsoft laptops, tablets and smartphones together with the Hello App, which offered a unique experience.The campaign aimed to promote Windows 10, the last operating system released by Microsoft