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TV

Droom - Online marketplace to buy & sell used cars, bikes, scooters, bicycles, aero planes.: Droom - Coconut

Droom - Coconut
The campaign highlights the joys of owning a pre-owned vehicle. It also showcases the fact that any vehicle brings joy into the lives of its owners, be it new or pre-owned. The experience offered by Droom is encapsulated in the tagline; "Miley feeling nai wali".

Both the ads feature a couple who debate whether their recently bought vehicles warrant a celebration or not. While the men in both TVCs are reluctant to be overjoyed, the women turn the spotlight on the ways in which the vehicle will be a most pleasant addition to their lives. They appropriately underplay the importance that one attaches to the concept of being 'second' and emphasise on the fact that the vehicles are 'new' for them.
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