Top 6: April 6th 2016
Ambient
New Zealand Police Recruitment: Hungry BoyTop 6: April 6th 2016
Would you walk past or stop to help? A young boy foraging for food in a central city rubbish bin has captured the hearts and minds of millions of viewers around the world in a new recruitment drive campaign for the New Zealand Police, created by Ogilvy & Mather New Zealand. A series of five videos featuring real-life scenarios have been captured exploring issues Police Officers deal with daily including alcohol-related incidents, mental health, at risk youth and safety on our roads. In the first video, launched on Monday 21 March, a young actor in a busy city street is seen eating out of a rubbish bin. That video has now reached more than three million Facebook feeds, received more than 800,000 views and more than 30,000 likes, shares and comments since launched.
Junior Creatives: Kieran Beck, Matthew Knight |
The Best Ad JobsRetrieving latest jobs
advertising news |