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IKEA: Good solutions for bad habits


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Ikea's 'good solutions for bad habits' campaign from McCann Tel Aviv puts everyday insights on the front and engaging our most common bad habits, regarding to the brand's solutions.Every TV commercial we created puts in the spotlights different and cheeky situation our consumers face on a daily basis. The Cable Collector is each and every one of us, men of today with a plastic bag of dozens of dusty cables from the past.
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